On a very serious note, it is really important to understand why your brand exists, what purpose it aims, and how it makes your customers’ lives better.

As we have a clarity on this, we can easily build a content strategy, ensuring that everything we post has a purpose. Building a cautious, focused strategy means that our each update becomes another brick in the foundation of our brand, which then enables us to connect with people that are aligned with that mission. And those people are our target customers, the ones that will keep coming back, time and time again.

Here’s one method for breaking down our brand purpose, and building a strategy around a focus goal.

Back in 1996, Harvard University researchers James Collins and Jeremy Porras authored a series of papers on building our company’s vision, which were based on various interviews with marketing leaders, as well as their own experiences in working with major brands, including Nike and Disney.

As per Collins and Porras:

“Companies that enjoy enduring success have core values and a core purpose that remains fixed while their business strategies and practices endlessly adapt to a changing world.”

Clearly, while trends and mediums may change, the brands that have best endured throughout the years, and established stronger connections with their customers, have a defined focus in place.

For example, here are the core purpose statements of some of the world’s biggest brands (from Collins and Porras’ ‘Building Your Company’s Vision’ report):

Nike – To experience the emotion of competition, winning, and crushing competitors

Wal-Mart – To give ordinary folk the chance to buy the same things as rich people

Walt Disney – To make people happy

We won’t necessarily read these in their marketing collateral – Nike, of course, has its ‘Just Do It’, which is what most people would likely assume is their core statement. But these purpose points – these ‘north star’ type statements – are the result of honing in on why each business exists, not what they sell.

How we can establish the same type of singular purpose statement for our brand?

Collins and Porras’ ‘The Five Whys’.

You start with a statement, either ’We make X products’ or ‘We provide X services’, then you ask ‘Why is that important?’ and you provide an answer to this question.

Then, in response to that answer, you probe a little deeper, by asking again,

‘why is that important?’

For example, a dairy product retailer might follow a sequence like this:

We sell Dairy Products

‘Why is that important?’ (1)

Because we enable people to have access to diary product directly to their homes

‘Why is that important?’ (2)

Because consuming quality dairy based products makes you healthy

‘Why is that important?’ (3)

Because quality of life is everything, it enables us to be fit, strong, happy, and to live longer

‘Why is that important?’ (4)

Because we all want to live long, happy, healthy lives.

The theory is that after around five ‘whys’ we’ll be much closer to defining the true purpose of your brand – which, in this case, might end up being something like:

‘To facilitate happier, healthier lives in all that we do’

That then becomes the guiding principle for everything that we share, everything that you communicate, aligning all of your outreach with this focus.

It’s not about the products that we sell, it’s why our business even exists, and that can play a key role in defining our approach, and ensuring that all of our staff are on the same page.

Which is another important consideration – not only does this help to build your brand externally, but internally as well.

As explained by Influence & Co CEO John Hall:

“When people have a clear understanding of what they’re doing, and why they’re doing it, they’re more likely to take emotional ownership of the work.”

Our mission statement provides that understanding, and with various studies showing that Gen Z employees, in particular, are seeking more purpose in their career, and alignment with their own goals and passions, this one exercise could play a critical role in establishing our overall brand vision, in all that we do.

Take away from this blog:

It may take some discussion, and debate to define your brand’s true purpose and mission statement. But ideally, through processes like this, you can move closer to establishing a clear goal that you’re striving for, which can help to guide your social media marketing process at each step.

Which, again, will eventually mean that every post, every update, every Reel, every TikTok, every tweet – all of your social updates are guided by this singular purpose.

If something doesn’t align with your brand goal, then leave it out.

This is how you build your brand identity online.

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What does a trip to Goa with friends, hosting a surprise party, Indian family wedding and social media marketing have in common? Planning! Well, we can’t help you with hosting a surprise party planning but we have a solution for your next social media marketing campaign – Using a social media calendar.

With so many social networks available to us, it’s crucial to stay organized and plan for when and what you will share on these platforms.

What is a social media calendar?

A social media calendar is a rundown of your upcoming posts organized by date and time. A social media calendar can be a simple spreadsheet or a digital calendar.

To get the most value out of your social media calendar, it may include the following:

· The date and time a post will go online

· The social media account or network that will carry the post

· Materials that will be included, such as copy, hashtags, links, and graphics

How to Create a Social Media Calendar
To create an effective social media calendar, you should:

1. Conduct a social media audit.
A social media audit assesses your social media presence, accounts, and engagement so you can see what’s working, what’s not, and where improvements need to be made.

2. Choose your social media channels and the content you’ll post.
After conducting a social media audit, you should thoroughly understand which channels your audience uses and the kind of content they prefer. You should use your observations to determine which social media channels you’ll leverage and the content you’ll post.

For example, you may notice your clients prefers some behind-the-scenes content on Instagram but goes to Twitter to ask questions and learn more about the product. In that case, post fun behind-the-scenes photos and Reels on Instagram, then use Twitter to share information about your product and answer consumer questions.

3. Decide what your calendar should include.

Your social media calendar should be tailored to your business and goals, so you’ll need to include information in the calendar that will make your desired results, such as:

· The platforms you’re using

· The day and the time your posts will be published

· Links, graphics, videos, and copy

As you become more adept with your calendar, you may want to expand it to include the following:

· Platform-specific materials include Reels, TikTok LIVE, polls, shoppable posts, etc.

· Geo-targeting

· The associated or vertical campaigns or influencer campaigns, such as product launches and contests

4. Get feedback.
Once your calendar is complete, share it with your team and stakeholders to get their feedback to ensure it meets everyone’s needs. As you use the calendar, you may find ways to improve or expand upon it; you’ll need to be open to ongoing feedback.

We hope this must have helped you to get a certain information to start prepare your social media calendar in line.

For any assistance and query, you know you have us. Do nothing… Just Upload.

Welcome, fellow netizens, to a crash course in “memery”! In the digital age, where the weirdest wins and the wittiest reign supreme, memes have emerged as the supreme ruler of the internet.

Ever heard the saying, “Life is better when you’re laughing?” Well, get ready to put it to the test as we debunk the myth that serious content is the only path to digital marketing success.

Let’s LOL, ROFL and may be even snort out your coffee as we learn about the world of memes!

 A is for authenticity: The first rule of memes 101 is “Keep it real”! Authenticity is the secret sauce that makes memes “meme-tastic”. Memes are just like little windows to your brand’s soul. Whether you’re serving up relatable content or cracking some hilarious puns, always stay true to who you are. After all, the best memes come from the heart!

Imagine scrolling through your feed when suddenly, WHAM! A meme strikes your funny bone. What makes it so hilarious? It’s authentic, it’s genuine and it’s all about YOU! For example, picture a meme capturing a relatable office moment with a witty caption like, “When it’s only Tuesday and you’ve already had three cups of coffee!” Craft memes showcasing real-life industry scenarios, behind-the-scenes glimpses, humorous takes on common challenges or celebrations of your brand’s quirks.

Pro tip: Don’t try too hard to be cool; just let your brand’s personality shine through. Embrace your brand’s quirks and let the meme magic happen naturally!

B is for buzzworthy: Want your memes to go viral faster than you can say “dank”? Then they better be buzzworthy! Memes are all about catching lightning in a bottle – or in this case, a GIF. They thrive on the latest trends, so keep your finger on the pulse of pop culture, stay up-to-date and be ready to pounce on meme-worthy moments as they arise. For instance, a meme incorporating a trending song lyrics with a humorous image, like, “When your coffee kicks in and you feel like dancing to the latest viral song!”

Need the buzz? Utilise trending topics or viral challenges; pop culture references such as movie songs and lyrics, etc. that are currently popular or making headlines; or incorporate current events or news stories into your memes, but be sure to do so tastefully and with sensitivity to the topic at hand.

Pro tip: Remember, timing is key in the fast-paced world of memes! Stay current, relevant and in tune with what’s happening in the digital world. Strike while the meme-iron is hot and you’ll have them laughing all the way to the share button.

C is for creativity: When it comes to memes, creativity isn’t just king — it’s the whole royal family! Don’t be afraid to think outside the box and push the boundaries of what is possible. Whether you’re remixing classic memes or creating your own masterpieces with your own unique twist, let your imagination run wild than a pack of caffeine-fuelled squirrels! After all, the internet is like your own backyard – so get a little mischievous and make some digital wonders!

You can create custom memes using your own brand image or characters; experiment with different formats and styles such as image macros, also known as picture captions or visual jokes, reaction memes, or GIFs; put a creative twist on classic memes by adding your own unique captions, visuals or elements that reflect your brand’s personality and tone; or host meme challenges or contests where followers can submit their own creative memes related to your brand or industry.

Pro tip: Don’t be afraid to get weird! Push the boundaries and try new things. Let your imagination soar! Set free your creative side: The internet is your canvas, so paint outside the lines and watch the likes roll in.

 D is for driving engagement: Brace yourselves, because we’re about to take engagement to a whole new level! Memes are more than just funny pictures; they’re a powerful tool for driving engagement. Whether you’re sparking conversations, encouraging user-generated content or simply giving your audience a good ol’ belly laugh, memes have the power to unite us all in laughter!

Say for instance, a meme asking followers to choose between two humorous options, like “Would you rather have your coffee crash or your website?” Get your audience involved with fun formats like fill-in-the-blank, polls or challenges; spark conversations or debates with shareable memes; showcase user-generated memes to foster community; encourage likes, shares and comments; or prompt immediate responses with clear instructions paired with engaging memes.

Pro tip: Get interactive! The key to driving engagement with memes is to create content that resonates with your audience and encourages them to interact with your brand.

And there you have it, my friends! From authenticity to engagement, these ABCDs of memes are your ticket to “meme-ifying” your brand like never before and take it to the next level.

The internet is your playground – so grab your keyboard, fire up your creative engines and let’s make some “meme-tastic” memories together!

Got questions or ideas? Memes you’re just dying to share? Don’t be shy — share them with us! We’re here to help you navigate the wild and wonderful world of memes. Let’s keep the conversation going!

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Hey there fellow marketers. Have you ever gotten confused between websites and landing pages? Yeah, we too! Both seem to exist online, but what’s the real difference? Well, buckle up, this blog aims to provide readers with an understanding of what a landing page and a website are, the key differences between them and when to use them.

Imagine you run a fun pizza place (think of it as your website). It has big menu, lots of choices (cheesy, veggie, build-your-own!), yummy pictures and a fun atmosphere. Browse at your own pace!

But what if the chef makes a special, one-time pizza with crazy toppings? They might put a special sign outside to show it off. That sign is like a landing page – a close-up picture, all about this unique pizza, with a big button saying “Get a slice before it’s gone”!

In essence, landing pages are for special offers, grabbing attention for that one amazing pizza. Your website is the entire menu, all the choices you always have.

Now, let’s delve deeper into the world of landing pages and websites.

What are landing pages?

Landing pages are like eye-catching signs for special deals, focusing on one goal: Getting you to sign up or buy something (getting conversion). They’re designed to convert you from a browser into a paying customer! They grab attention with clear headlines, bright pictures and a prominent button with action verbs like “Sign up now” or “Buy today”! These pages want you to stop, take notice and take action.

Pro tip: Make your landing page impossible to miss! Use clear headlines, eye-catching visuals that directly relate to your offer, and a strong call to action (CTA) button. Think of it like a giant, tempting ice cream cone sign that screams “Free sample here!” – hard to resist, right?

What are websites?

Now, let’s shift gears and explore the world of websites – the information hubs. These are collections of interconnected webpages (think of them as the different stores in a mall), all linked together by navigation menus (imagine these as the mall directory signs). You can visit the “About us” page to learn about the mall’s history, the “Services” page to see a directory of all stores or even the “Blog” page to read fun articles about mall events.

The goal of a website is to allow visitors to learn more about your business or company.

Pro tip: Let your brand personality and values shine through your website. Use high-quality visuals, interesting content (like industry-related blog articles) and a friendly tone to connect with your audience. Don’t overwhelm visitors with a complicated navigation menu. Keep it simple and user-friendly.

So, when do you use each?

Having defined both terms, let’s see their contrast and when you should consider creating either of them.

· Pages: Landing pages are single-focused flyers, while websites are like your whole restaurant menu with multiple pages.

· Purpose: Landing pages aim for sales or leads (get the slice!), while websites focus on informing visitors about your business (learn about the pizza place).

· Navigation: Landing pages are simple with no navigation (no need to explore other flyers!), while websites have navigation menus to explore different sections (like the menu at your restaurant).

Use a landing page when you have a specific offer or promotion you want to push, while websites to showcase your entire business (your whole pizza menu).

The winning duo

Your website is your home base, while landing pages are like flashy signs (the “free samples” sign) that grab attention for specific promotions. They’re a great team for getting more runners (customers) on your team (business)!

Remember, it’s possible to have a landing page and website for the same brand but knowing when to use what is important. Together, they’re the perfect recipe for online marketing success!

So, there you have it! The mystery of landing pages versus websites solved.

Now you can confidently navigate the exciting world of marketing. Go forth and conquer those landing pages and websites like a pro!

Got questions? We’ve got answers!

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