What does a trip to Goa with friends, hosting a surprise party, Indian family wedding and social media marketing have in common? Planning! Well, we can’t help you with hosting a surprise party planning but we have a solution for your next social media marketing campaign – Using a social media calendar.

With so many social networks available to us, it’s crucial to stay organized and plan for when and what you will share on these platforms.

What is a social media calendar?

A social media calendar is a rundown of your upcoming posts organized by date and time. A social media calendar can be a simple spreadsheet or a digital calendar.

To get the most value out of your social media calendar, it may include the following:

· The date and time a post will go online

· The social media account or network that will carry the post

· Materials that will be included, such as copy, hashtags, links, and graphics

How to Create a Social Media Calendar
To create an effective social media calendar, you should:

1. Conduct a social media audit.
A social media audit assesses your social media presence, accounts, and engagement so you can see what’s working, what’s not, and where improvements need to be made.

2. Choose your social media channels and the content you’ll post.
After conducting a social media audit, you should thoroughly understand which channels your audience uses and the kind of content they prefer. You should use your observations to determine which social media channels you’ll leverage and the content you’ll post.

For example, you may notice your clients prefers some behind-the-scenes content on Instagram but goes to Twitter to ask questions and learn more about the product. In that case, post fun behind-the-scenes photos and Reels on Instagram, then use Twitter to share information about your product and answer consumer questions.

3. Decide what your calendar should include.

Your social media calendar should be tailored to your business and goals, so you’ll need to include information in the calendar that will make your desired results, such as:

· The platforms you’re using

· The day and the time your posts will be published

· Links, graphics, videos, and copy

As you become more adept with your calendar, you may want to expand it to include the following:

· Platform-specific materials include Reels, TikTok LIVE, polls, shoppable posts, etc.

· Geo-targeting

· The associated or vertical campaigns or influencer campaigns, such as product launches and contests

4. Get feedback.
Once your calendar is complete, share it with your team and stakeholders to get their feedback to ensure it meets everyone’s needs. As you use the calendar, you may find ways to improve or expand upon it; you’ll need to be open to ongoing feedback.

We hope this must have helped you to get a certain information to start prepare your social media calendar in line.

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